There’s nothing else that can grow your audience (even from scratch) quite like having your own podcast.
But to most people, podcasting is fantasy…a pipe-dream…an exclusive club reserved for ‘successful’ internet celebrities. You need a two-year contract with NPR or Gimlet Media –– or at the very least, some fancy-ass sound equipment –– just to get started. The digital radio-waves belong to experienced hosts with VIP connections, or PhD level sound editors with years of experience.
You have big dreams, authentic passion, and ideas worth sharing. But…
👉 The idea of getting started feels overwhelming
👉 You have no clue what equipment or software to use
👉. You’re torn between ideas
👉 The last thing you need is another project that doesn’t pay off
👉 You’re worried about money, time, or what others will think
You know that podcasting can connect you to people all around the world. It can grow your tribe, make you a celebrity, or bring thousands of new leads to your business.
(Not to mention, you're sick and tired of talking about this brilliant podcast idea of yours and not actually making it!)
You have great ideas but no clue how to get started PODCASTING
And what’s worse…even when you drum up the courage to take those beginning steps, FEAR slaps you right back down to procrastination town. Fear of failure. Fear of what others will think. Fear of losing money, time, and energy to a project that might not work.
Because, let’s be honest, everyone has the answers on how to make it big online –– Instagram, blogging, affiliate marketing, drop-shipping, network marketing, TikTok, Youtube, Facebook –– everyone’s got the quick fix on how to build a following or make money online.
But the thing is…
I’ll walk you through exactly how I built my six-figure business by starting my own podcast from scratch. With zero experience, no following, and a shoestring budget.
But first, let’s set the record straight. To grow a successful podcast (translation: one that gets found, grows a following, and earns you money):
👉 You don’t need big start-up money
👉 You don’t need a pro production team
👉 You don’t need the world’s greatest radio voice
👉 And you don’t need to become a social media influencer either
You can start a podcast that gets found, sounds amazing, builds a following, and makes you money –– without breaking the bank or wasting tons of time.
Despite the fact I had ZERO formal training, I was able to launch a #1 podcast that's reached over 5 million downloads.
In 2014 I was a mom of two adorable babies (I mean look at those cheeks –– COME ON!).
We were a family of four living on less than $18,000 a year. We were on food stamps, medicaid, and hitting up food banks on the regular.
I remember the shame I felt every time there was an overdue bill or I’d have to show up empty-handed to a party.
While my husband worked full time in construction, I stayed home with the babies. The cost of childcare was waaaaaay out of the question and I had no college degree or career-path to speak of.
So I hustled side-gigs where I could. I worked as a doula, I taught childbirth classes, I picked up random odd-jobs, and I joined a network marketing company.
In between nap-times, playdates, and late-night work sessions, I hustled to make money anywhere I could.
But it wasn’t enough.
And I was exhausted.
My long lists of side-gigs were piling up and none of them were really moving the needle on our financial woes.
I knew I needed to get smarter about our finances as a family. I needed a solution that offered long-lasting hope for our future.
I had been binge-listening to podcast for years, and became intrigued with the idea of starting my own. Because, even though I had no clue how they worked or what mine would be about, I did know these truths about podcasting:
👉 You can do it from home
👉 You can do it for cheap
👉 You can do it quickly
👉 And you don’t even have to go on camera! (my biggest phobia)
"Sam really knows her stuff when it comes to podcasting. The fact that she started her audience from scratch and built up her podcast to the size it is in such a short time is a testament to her knowledge and strategy. Watching her journey gave me the courage to start my own podcast and her support along the way has been instrumental in growing my podcast to serve my own audience every single week!"
Badass is the New Black
I’m living proof that anyone can start a podcast, build an audience, and grow a successful business from scratch.
I fumbled my way through learning to podcast, but in 2015, I launched my very own show.
Despite having no connections and a shoestring budget, I grew my podcast to become #1 in it’s category, resulting in millions of listens, thousands of followers, and a business that’s grossed multiple six-figures.
Because of podcasting I’ve been able to grow an email list of over 100,000 subscribers, land major sponsorship deals with companies that pay me over $500 for a 60 sec ad, and most importantly, I’ve been able to create sustainable income for my family that I can count on month after month.
I bootstrapped my way into podcasting fame, and as a result, our family has freedoms we could only have dreamed of before.
My husband can finally pursue his passion as an artist, my daughter can chase her dreams of becoming a ballerina, my son can get that extra large burger when we eat out, and I get to be my own boss. Which means:
⭐️ I can work from anywhere
⭐️ I can set my own hours
⭐️ And there’s no limits on what I can earn
I've built a long-lasting business around my podcast and I'm obsessed with helping others find that same freedom.
Share your voice, get noticed, and grow your business by starting a podcast.
Pineapple Podcast Academy is a fully comprehensive online program to help you start your own podcast, clarify your vision, launch with a bang, attract your ideal listeners, and make money doing it, even if…
✔️ You have zero experience on the mic
✔️ You’re not entirely sure what your podcast is going to be about
✔️ You have no following, email list, or social media presence and/or
✔️ You have a business already but are short on new leads, time and money
Que the confetti cannons and take my hand. We’re about to bring your podcast idea to life!
Imagine having live, one-on-one support as you launch and grow your podcast from a real podcast professional.
That's exactly what you get in Pineapple Podcast Academy. It's just one of the reasons PPA students are some of the happiest in the world.
What Will You Achieve in Pineapple Podcast Academy?
Pineapple Podcast Academy is your blueprint for success. It will help you:
👉 Create a top-quality podcast that serves your fans in a way that no one else on the planet can.
👉 Map out the EXACT steps you need to take to bring your podcast idea to life (on a budget that makes sense for you).
👉 Understand the many avenues available for earning an income, and have the confidence to pursue each one that's a right fit for your show.
👉 Say "heck yes, this is fun!" when you show up to work as your own boss and streamline your podcast so that it works for YOU.
👉 Grow a tribe of people you LOVE. Not only with what you’re creating, but also with your fellow Pineapple Podcasters.
Here's What You Get Inside Pineapple Podcast Academy
Pineapple Podcast Academy was built for the aspiring podcaster on a shoestring budget OR the existing podcaster who’s stuck and looking to grow. If you’re looking for a step-by-step guide AND expert-level support on how to create, start, launch, grow, and monetize a podcast, this is the place for you.
👉 6 Weeks of In-Depth Video Lessons. There are six modules with over 35 lessons (over 10 hours total!) leading you from podcast idea to streamlined podcast that earns you money.
👉 Step-by-step instructions, worksheets, and actionable prompts to shave years off your learning curve. You’ll learn what equipment you need, how to record, edit, and all-in-all, create a top-quality podcast, even on a low budget.
👉 A podcasting, branding, and business course rolled into one. I don’t leave you guessing on how to earn money as a podcaster. I lay out ALL the options and take you behind the scenes on how I’ve built a six-figure business with my show.
👉 Exclusive access to the student-only Facebook community where you’ll get advice and feedback, network with, and befriend your fellow classmates.
👉 Office hours with Sam every week to receive live feedback on your journey. It’s your opportunity to ask questions and get advice from Sam and your fellow students.
👉 Go at your own pace and enjoy lifetime access to the entire academy, including the weekly office hours and Facebook group.
Your Core Concept
Even for existing podcasters, defining your core concept is THE MAGIC KEY to unlocking the roadblocks towards success. Without a clearly defined core concept, you’ll be left with a mediocre podcast with a mediocre following.
In week one you’ll learn to:
✅ Define your podcast idea and put it to the test
✅ Find your freak flag and wave it proudly to attract your ideal listeners (in other words, stop trying to please everyone
✅ Choose equipment and software that fits your budget and gives you a professional sounding edge
✅ Name your podcast wisely….there’s a LOT to consider here
✅ Describe your podcast to optimize your findability and attract perfect fans
Master the Art or Podcasting
Having a killer podcast idea is one thing. Making it come to life is another thing entirely. Together, we’ll have you recording, editing, and crafting a top-notch podcast faster than you can “say one hit wonder.”
In week two you’ll learn to:
✅ Set up your at-home recording studio
✅ Record online interview or in-person field recordings
✅ Master your microphone and avoid common mistakes of sound recording
✅ Speak like a pro and avoid common talking taboos
✅ Edit your own sound files or outsource it affordably
✅ Choose and make the perfect intro, outro, sound effects, and music for your show
✅ Know the difference between sound editing and sound designing
Publish Your Podcast
How does it all work? How do you go from sound file to published show? How do you get on Apple, Spotify, Google Music, and all the other podcasting platforms?
In week three I show you how to:
✅ Set up your media host (the online home for your podcast)
✅ Discern the best places for you to publish
✅ Leverage your podcast settings to rank higher and become more finable
✅ Create a website for your podcast that’s effective for your business
✅ Crush your SEO (Search Engine Optimization) using lesser-known tips about podcast algorithms
Monetize Your Podcast
Despite what you may think, podcast ads are NOT the only way to make money in podcasting. In this week (my favorite week) I peel back the curtain on podcast advertising, and teach newbie podcasters how to monetize from day 1.
In this week you’ll learn:
✅ How podcast sponsorships and advertising work
✅ What to do if you have practically zero listeners but want to earn money
✅ How to discern which monetization options are best suited for your show
✅ Tips for making podcast ads more enjoyable and effective for your listeners
✅ How much do you actually earn from podcast ads?
✅ The difference between baked-in and dynamic advertising (SUPER COOL STUFF)
✅ Affiliate marketing for beginners
✅ How to start and use an email list (it’s crucial, and painless I promise)
Launch with a Bang
You’ve hit that publish button! Now it’s time to pop the champagne and put on your party hat. But don’t go too crazy –– there’s work to do. In this week I uncover the hidden secrets to making a splash with your podcast from the start.
In launch week you’ll learn to:
✅ Up your chances of hitting the top charts so that your podcast can reach thousands more potential listeners
✅ Strategize your first few episodes to leverage the podcast algorithms
✅ Make your show more finable by the people you’re trying to reach
✅ Leverage your launch before, during, and after to exponentially grow your audience
✅ How to capture ratings, reviews, and subscribers most effectively
Creating Your Podcast Workflow & Growing Your Podcast
No one gets into podcasting just so they can sit in front of a computer 8 hrs a day. But without systems in place, that’s exactly what can easily happen. This week is not just about systemizing your workflow, it’s also about making podcast growth a part of your podcasting process so that your show continues to reach new people and gain a large following.
In week six I show you:
✅ My exact podcast workflow and other tips for running an interview-based show
✅ How to find and book big name guests
✅ How to outsource and manage a big team
✅ How to organize your podcast files and create a system for new episode creation
✅ My exact email templates I use to reach out to, book, and on-board my podcast guests
✅ How to make a brand kit using my branding templates
Landing podcast interviews – grow your show by booking yourself on other podcasts.
Student-Only Facebook Community
Need an opinion on your cover art? Want feedback on your trailer? Looking for inspiration and connection from other podcasters who are exactly where you are now?
Boom baby! Call me your magic genie, because that’s exactly what you’ll receive from our amazing community of Pineapple Podcasters.
This group is a goldmine of inspiration and your short-cut to success because you can ask literally anything in there and get feedback from myself and your peers.
Email Templates and Master Files
Knowing how to reach out to potential guests for your show can feel scary. Let alone, what to say to someone once they say yes! Don’t worry boo, I got your back. You get access to my coveted Master Files.
This baby is full of my exact email templates I use to communicate with potential and existing guest. It also contains my “just-add-water” blueprint for organizing your podcast files, creating a birds-eye view workflow, and filling in the details of your day-to-day tasks.
This one item can quite-possibly scrape hundreds of hours of work off your plate.
One-On-One Coaching for Life
People told me I was insane for including this, and hey, maybe I’ll take down this bonus sometime soon. But for me, this is where I see the best magic happen for my students.
Don’t get me wrong, the video lessons are Ah-mazing! But time after time, I see a much-needed shift occur in my students when I’m face-to-face on a live call with them.
Sometimes you just need to run something by a pro who’s been there before, or get confirmation that your idea isn’t crazy. It’s game-changing to be able to share a sample of your work or ask for the group’s opinion on a decision.
That’s why, when you join the Pineapple Podcasting family, you’re invited to our exclusive weekly coaching calls for life. Every week you can join me and your fellow students live on Zoom.
And don’t worry, if you can’t make it live, you get access to every single replay video from these sessions too.
I charge $250/hour for private coaching, so this bonus alone pays for itself in spades.
But Sam...Hasn't podcasting gotten too crowded? Is it too late for me?
✔️ Over 10 million hours of content gets published to YouTube each month
✔️ There are roughly 30 million active blogs on the internet today
✔️ And a whopping 1.5 billion daily active users are on Facebook
✔️ However, there are still (roughly) only 750,000 active podcasts on Apple currently
And while that’s nothing to sneeze at, it goes to show that in the world of podcasting, there’s still plenty of room for creatives to make their mark. Claim your stake in the podcasting world today. Your voice matters!
But Sam...I’m sooo not tech savvy. Computers HATE me.
✔️ Yeah, I know. Your computer called me up last night and said I shouldn't let you take this course. JK! It actually told me you’re too hard on yourself and that you’ll do great!
✔️ I’ve had 14 year olds complete this academy. You’ve got this!
✔️ I also teach you how to outsource the techie parts of podcasting that you just hate.
Podcasting is way less techie than you think. Sure, there’s some geekiness involved, but it’s miles easier than the vision you're having in your head. I'll show you how to do all the things step-by-step –– pinkie promise.
But Sam...I'm just way too busy right now to start a podcast.
✔️ I work 4hrs/wk on my top-ranking, money-making podcast
✔️ I designed this course to be taken in small bite-sized junks with breaks built-in.
✔️ I know life gets in the way. That’s why you can go at your own pace. Start and stop the course whenever you need. You’ve got access for life.
We're all given the same 24 hrs in a day. I’m not here to tell you how to use yours, I’m just here to show you how I built my podcast –– one that earns me an income and allow me the time freedom I cherish –– so that you can share your voice and avoid the time-sucking mistakes that most beginners make.
I’m not into taking people’s money just because. I built this academy as my way of paying it forward. To help those who want my advice. It’s my best tips and advice on how to create a successful podcast designed to shave years off of your learning curve.
I think you are going to LOVE it! But, just to make it a no-brainer for you, I’m offering a 30 day money back guarantee. If you are unhappy with the course for any reason, let my team know (email [email protected]) and we’ll refund your payment within 30 days.
No questions asked.
That's My 100% Money-Back Guarantee
Your Voice Matters.
Learn to Share it.
Get instant access to the 6-week online academy; over 35 video lessons, worksheets, templates, access to live weekly coaching calls, the exclusive students-only Facebook community, and lifetime access to every update made on this course.
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No matter your budget, walk away knowing the complete ins and outs of podcasting.
Build Your Tribe
Share your heart out and serve your fans in a way that no one else on the planet can.
Earn an Income
Learn how to earn an income through podcasting, no matter your size.